Series 02: Alan Gibson Stewart papers, 1987-1989 - Page 453
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Transcription
a9292456.html
[page 215]
statement on topical government policies (the
later cannot be programmed).
"In order to maximise the impact of public
appearances, each happening should be devised
to reach each market sector in turn, with a
special emphasis on those segments known to
dominate the swinging vote segment; e.g. young
people (join in a youth group event), the sports
minded (publically support the Manly - Warringah
sporting Union), pensioners (set up an inflation
fighting scheme for them), the higher educated
(hold a seminar for conservationists), women
(espouse the popular causes for women)."
Then he handed around a mock-up of a small
advertisement to be placed in the Manly Daily which
was designed to underpin the editorial campaign.
The advertisement consisted of :
1. The 'head and shoulders' photo.
2. 'Alan Stewart, MP for Manly.'
3. A phrase highlighting a recent achievement.
4. Office hours and an invitation to call.
5. A final slogan:' FOR PEOPLE WHO LOVE MANLY'.
Space was booked for the advertisement on page
five of the Daily, next to the gossip column, every
second Thursday. Tom Webster took the spot on
alternate Thursdays.
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