Series 02: Alan Gibson Stewart papers, 1987-1989 - Page 443
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Transcription
210
content, which had relied on skilful promotion to
capture a market. We were therefore delighted to
welcome to the committee a former head of the Coca Cola
Corporation in Australia.
John Morrison was an enigma. Born into the working
class, he had served an apprenticeship in a dockyard,
taught in the technical education system, and become an
expert on management and industrial relations. He had
been hired by a tobacco company, reorganised their
management and progressed to Coca Cola where he
learned the art of marketing.
Morrison was also a non-smking, vegetarian
health fanatic. While achieving rapid advanvement in
the world of capitalism, he remembered his simple
origin amond the workers. Peeling the stress of the
free-enterprise rat-race, he regused an overseas
promotion, took a "golden handshake" and retired at the
early age of fifty.
Lean and sun-tanned, he was now spending his time
running and swimming on the beach at Curl Curl,
promoting the Surf Life Saving Association, and doing a
small amount of freelance consulting. One of his
regular clients was the Manly Daily.
Morrison did not wish to join the ALP or to take a
prominent position as one of my supporters. He would,
however, become a member of the policy committee and
work behind the scenes creating a marketing plan.
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