Series 02: Alan Gibson Stewart papers, 1987-1989 - Page 441
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Transcription
209
The obvious choice was Bob Quail, the big genial
newcomer in Harbord. As chief executive officer of a
benevolent association, Bob had valuable experience in
the administration of an organisation which was
dependent on voluntary membership and fundraising. He
knew how to handle people and money without fuss. He
was so big that few people would run the risk of
offending him. even the left wingers showed him
respect, having dropped their allegations of a Head
Office "plant".
Bob had replaced Frank Harvey as secretary of the
Harord ALP, and was a delagate to the SEC. There was
no problem in getting him accepted as my campaign
manager.
I also told the SEC that I would be asking a
number of people to advise me but did not mention who
they might be. The "think tank" would be kept out of
sight.
I needed a marketing expert. The product to be
sold was me. It ws necessary to devise new ways of
processing the raw material, and of providing suitable
promotion for use in the marketplace.
Coca Cola was an example of a product of unknown
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