Series 02: Alan Gibson Stewart papers, 1987-1989 - Page 451
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Transcription
a9292454.html
214
hour on editorial-type publicity than to invest
the product of five hours labour on paid
space...
Paid space should only be used as a handmaiden to
editorial...
Editorial placement is critical and paramount
whereas advertismets could only reinforce
existing images at best. The 1980 promotional
calendar may therefore be supported effectively
by paid space, providing some aspect of the
advertisement is kept topical, fresh and interesting."
He was sceptical [skeptical] about the accuracy of some of the
survey figures ( I suspected he did not understand
the sampling theory ) but agreed to deal with the
major issues which had been identified.
Morrison made specific recomendations [recommendations]:
"Having regard to the projected image now
successfully bedd-in [bed-in] and the inherent special
nature of the electorate, I recommend that top
priority ( with pictures ) at a frequency of about
two per week. One should be showing Alan Stewart
active in in [extra "in" from original text) the electorate and the other dealing
with views from government sources.
"Local activity should be programmed well
in advance so that each week there is a public
appearance, which each week also there is a
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